How to Kill the Giant
Moliving is partnering with landlords who will provide the land as well as permanent amenities, such as the spa, gym and restaurants. Moliving will provide the hotel rooms and manage operations, sales, staffing and marketing. He will share the profits with the landowner.
As the concept is new, Moliving had to design the mobile units from scratch. Each Molivng unit, built in a factory in Oklahoma, costs between $150,000 and $200,000 to build, compared to $800,000 to $1.2 million per unit to build a traditional luxury hotel, says Jordan Bem. These savings, along with the ability to shift inventory based on demand, will allow Moliving to deliver a five-star experience at a deep discount. For example, the $2,000 room in the Hamptons might cost $1,300 a night at a Moliving location, he says.
The current incarnation is a 400 square foot room on wheels with an integrated front and back patio that offers 650 square feet of living space. The bedroom faces a floor-to-ceiling glass wall. Units include all the amenities you’d expect from a five-star room, says Jordan Bem, including Wi-Fi, smart TVs, bathrooms with rain showers and heated floors, private bars, an espresso machine and Devialet speakers.