PARIS, FRANCE / NEW YORK / SYDNEY, AUSTRALIA – International hospitality innovators Dream Hotels have welcomed bath and beauty fashion house KARL LAGERFELD to their global portfolio. The luxury boutique hotel group will offer a highly exclusive range of premium KARL LAGERFELD skincare products, marking a world first for guests staying at any Dream Hotels property.
The contemporary and forward-looking spirit of KARL LAGERFELD merges effortlessly with the upscale and energetic hospitality of Dream Hotels. Guests of the lifestyle-focused brand will be the first to experience the KARL LAGERFELD Arguments and Vetiver range of amenities as a signature feature of their stay.
The collection of five soaps, shampoos and lotions combine citrus top notes with warm base notes of vetiver wood and musk to create a refreshing earthy scent. Select locations will also offer luxurious KARL LAGERFELD extension items including lip balm, eye cream, face cream, facial cleanser, hand cream and bath salts.
DREAM HOTEL GROUP CEO Jay Stein said: “Dream Hotels has been committed to pushing the expectations of what a hotel stay should be like since its inception. For over thirty years, we have been creating icons of style by reimagining iconic buildings and creating new beacons of style. design to delight our guests. At Dream, our hotels are more than just a place to rest; they are a destination for guests to explore and be inspired – welcoming KARL LAGERFELD amenities is a perfect extension of this philosophy. We are excited to push the boundaries alongside the iconic KARL LAGERFELD brand.”
Distributed exclusively through luxury hotel amenities supplier VANITY GROUP, incorporating vegan formulations, as well as the use of OceanBound materials, the new line of KARL LAGERFELD hotel bath and beauty products further supports Dream Hotel’s green initiatives. Group to do better for the planet and its people.
VANITY GROUP Founder and CEO Paul Tsalikis said: “From the moment we partnered with KARL LAGERFELD, we knew Dream Hotels was its hospitality alter ego. Both brands are distinctly beautiful and pride themselves on creating unforgettable experiences – and what more It is a proud moment to see KARL LAGERFELD lining the vanity in the hotel bathroom to see Dream Hotels welcoming this iconic brand into their rooms.
The KARL LAGERFELD Arguments And Vetiver Hotel collection is being rolled out at all Dream Hotels properties in the United States, including Dream Hollywood (CA), Dream Nashville (TN), Dream South Beach (FL), Dream Downtown (NY) and Dream Midtown ( NY), in April 2022, and will launch as part of the luxury amenities package at the highly anticipated Dream Doha hotel in Qatar, which is set to open in fall 2022.
About KARL LAGERFELD
The Maison KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary and forward-looking spirit. The brand celebrates its colossal heritage and infuses its passion, intuition and inexhaustible creativity into the heart of its DNA. Featuring Parisian-inspired classics with a rock-chic attitude, the KARL LAGERFELD portfolio includes ready-to-wear for women, men and children, as well as bags, small leather goods, shoes, fragrances, eyewear and more. The Maison’s creative vision is led by Design Director Hun Kim; other members of the KARL family include style consultant Carine Roitfeld, brand ambassador Sébastien Jondeau and collaborator Amber Valletta, among others. KARL LAGERFELD connects with consumers in more than 200 stores worldwide, with key locations in Paris, London, Munich, Moscow, Dubai and Shanghai. The brand also has a high-end wholesale network and a strong digital presence in Europe, the Middle East and Asia, while the KARL.COM flagship store reaches 96 countries. In 2019, KARL LAGERFELD joined the Fashion Pact, a global sustainability initiative aimed at transforming the fashion industry through goals in three areas: climate, biodiversity and ocean protection.
About Dream Hotels
Dream Hotels are individually curated properties that together form a unique narrative. The brand is based on a design philosophy that is both surreal and contemporary chic. Located in the United States and abroad, the design of each property is influenced by its local environment and brought to dream status by a group of world-renowned architects and interior designers. The result is a stay experience well suited to the discerning traveler seeking comfort in a truly cosmopolitan atmosphere. For more information about Dream Hotels, please visit www.dreamhotels.com and follow @dreamhotels on Instagram.
About Dream Hotel Group
Dream Hotel Group is a hotel brand and management company with a rich 35-year history of managing properties in some of the world’s most competitive hotel environments, including New York, Los Angeles, Miami, Bangkok and more recently, Nashville. Home to its Dream Hotels, Unscripted Hotels, The Chatwal and new By Dream Hotel Group brands, Dream Hotel Group encompasses three business segments: Proprietary Brands, Hotel Management, and Restaurants and Nightlife. The company is committed to the philosophy that forward-thinking design, service and customer experiences should be available in all market segments. Dream Hotel Group is committed to providing travelers with an authentic connection to the destination of their choice through a truly original approach. For more information about Dream Hotel Group and its brands, visit www.DreamHotelGroup.com and follow @dreamhotelgroup on Twitter and LinkedIn.
About VANITY GROUP
VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides a collection of licensed cosmetics brands while focusing on the design, development, manufacture and marketing of high-end hotel amenity products for skin and hair care. Headquartered in Sydney, Australia and with regional offices in Shanghai, Dubai, Amsterdam and London, VANITY GROUP comprises advanced research and design labs, state-of-the-art manufacturing facilities, an in-house master design studio and an extensive network warehousing and distribution in more than 75 countries. We are the creators of all things beautiful and the masters of storytelling through visual design, scents and fragrances that create emotional connections with the products we deliver around the world. A company of choice for hotel groups worldwide. For more information, please visit vanitygroup.com/en/brands/karl-lagerfeld/.